Tuque de Broue
bringing things to a head

Keeping the head on a beer is essential for maintaining the flavour and effervescence. This was the inspiration behind the name of this craft brewery, and greenmelon was entrusted to build the brand from this elemental idea. Cheers!

Services Brand Identity | Art Direction | Packaging Design | Copywriting | Environmental Graphics

putting our heads together

Since the client was based in the Ottawa valley, the traditional Canadian toque was the basis for this brand and subsequent packaging. Using a knitted pattern as the unique can design, we added a “crest” to give the logo and information a proper backdrop for contrast and appeal. This look and feel was further used in line extensions giving each beer a unique pattern and colour while maintaining brand consistency.

“The depth in which they approach each project for brand continuity and evolution allowed us to realize our five-year goals after only one year. Anyone can do a solid logo, greenmelon transformed our vision into a multi-layered brand.”

— Nicolas Malboeuf, President, Brasserie Tuque de Broue Brewery Inc.