Zerto

a cultured brand build

Services Brand Identity | Logo Design | Art Direction | Packaging Design
No matter how you slice it, cheese is a staple in households across the globe. Freshness, convenience, authenticity, and quality are all important factors consumers look for when making a purchase. But in a sea of options on store shelves, your packaging needs to help you stand out. And that’s where we come in!

Zerto, a premium Canadian cheese brand, was looking to a redesign their brand in order to compete with new and established brands in a very crowded retail category. Zerto hired greenmelon to define, create and execute a new and timeless look for their family of products.

A pile of Zerto cheeses.
Zerto grated Parmesan cheese tub.
A small wedge of Zerto Asiago cheese.
Person holding a wheel of cheese with more shelves of cheese in the background.
Zerto previous logo and the new logo design,
Zerto old packaging versus the new packaging.
Two small wedges of Asiago cheese, front and back labels.
Zerto grated Romano cheese tub.
Zerto sliced mozzarella packaging.
Zerto fresh Mozzarella cheese packaging.
Zerto brand guide.
Zerto grated Asiago cheese tub.

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