creating brand buzz

With interest of eating clean, and natural foods growing exponentially, the fruit, grain and nut snack bar product segment is frankly, one tough nut to crack. HoneyBar had been established for decades and had the unique sales proposition of using only honey as a sweetener and binder, but with significantly increased competition, it was getting lost in the mix. A new logo gave the impression of spilled honey, but without the tired bee imagery, to appeal to a more sophisticated and knowledgeable consumer. Use of the tag line “Always and only honey” reinforced the bar’s unique sales proposition. An updated colour palette for each flavour—including three new ones added to the company’s much edited product line—made for significantly increased shelf visibility and easy flavour identification. Through rebranded packaging, store POP, digital assets, and distributor marketing, HoneyBar saw an increase of 20% in overall sales. With this successful relaunch of 5 flavours in both US and Canadian markets, new multi-pack options with modified packaging were created for consumers.