Royal Canadian Mint
packaging the world’s greatest superhero

Superman is an icon, a superhero among superheroes. His fans are fully immersed in the details of his story and their knowledge needs to be respected. The Royal Canadian Mint launched a set of commemorative coins marking the 75th anniversary of the legendary comic book superhero, and engaged greenmelon to create the packaging, each one heavily influenced and instructed by research.

Services Conceptual Development | Packaging Design | Digital Asset Creation | Retail materials

a case for redesigning the display

It began with changing how the coins would be displayed from the traditional clam-shell to a display style box. Something that would not be hidden in a drawer but put on display. Greenmelon designed a clear case with a ‘stage’ for the coin. The outer box allowed for the use of dramatic Superman images as well as bold supportive colours. The boxes also served as in-store POP displays when stacked together and represented the image boxes used in comic book layouts. The series became popular content for ‘unboxing’ videos from around the world. The entire series sold out in less than a week making them one of the client’s best sellers.

“Nice looking coin but best of all is the display. It seems the RCM is finally putting out some coins aimed towards collectors who want the display to match the quality of the coin.”

— Royal Canadian Mint customer and coin collector, New Brunswick, Canada

the results

The resulting design and display cases were instrumental in helping to make this collectible series one of the Mint’s strongest sellers ever. The packaging became a sensation on ‘unboxing’ channels on YouTube. This unprecedented success resulted in subsequent releases of Superman collections.