Farm Boy
a brand so good you can taste it
| Services | Brand Identity | Art Direction | Packaging Design | Copywriting | Environmental Graphics |
Our relationship with Farm Boy began in 1998 when there were only three stores. Each location had their own logo and look, a situation that made it difficult to establish overall brand credibility. We conducted a comprehensive brand audit and competitive assessment and found there was a great opportunity in the local fresh food retail sector. Farm Boy was unique in that they specialized only in fresh produce and quality food.
Now an iconic symbol, we created the Farm Boy logo using a woodcut style that echoed back to old world quality and charm, and reinforced the logo style with a black and beige colour palette. In addition to ongoing brand management, we have provided creative services for print advertising, private-label packaging for hundreds of products, display units, and point-of-purchase promotional materials. In fact it has extended far beyond traditional marketing and now includes store exterior and interior design, as well as product consultation.
