branding a new kind of flower shop

The emerging cannabis retail market has become competitive, crowded and confusing. Stores have been opening at a staggering rate as well as offering the same products, so it became clear that a new approach was needed. Enter Flower Haze. With a desire to appeal to a more female-audience, we researched other types of female-focused retail to guide our creative thinking. A boho (bohemian) aesthetic was chosen for the new store with large wall graphics depicting lifestyle imagery and statements like “good vibes” were combined with a natural colour palette. For consumers new to cannabis, it’s important that they understand the basics so they can have the best possible experience. Education became a focus for the layout, graphics and messaging. An education wall was created to educate and demystify misinformation so that the consumer could make a more informed choice. This resulted in a warm and inviting retail experience that supports return visits and rave reviews.