packaging the world's greatest superhero

Superman is an icon, a superhero among superheroes. His fans are fully immersed in the details of his story and their knowledge needs to be respected. The Royal Canadian Mint launched a set of commemorative coins marking the 75th anniversary of the legendary comic book superhero, and we were asked to create the packaging, each heavily influenced and instructed by research.

It began with changing how the coins would be displayed from the traditional clam-shell to a display style box. We designed a clear case with a ‘stage’ for the coin. The outer box allowed for the use of dramatic Superman images as well as bold supportive colours. The boxes also served as in-store POP displays when stacked together and represented the image boxes used in comic book layouts. The series became popular content for ‘unboxing’ videos from around the world. The entire series sold out in less than a week making them one of the client’s best sellers.